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Enabling Monetization, Measurement & Audience Engagement
within Downloadable Video and Audio
VOLOMEDIA ANNOUNCES PORTABLE MEDIA INTEGRATIONS: TRACKING FOR GOOGLE ANALYTICS AND IN-STREAM VIDEO AD TRAFFICKING - FROM iTUNES TO PORTABLE DEVICES - THROUGH DOUBLECLICK DART
June 9, 2009 11:19 AMVoloMedia is very pleased to announce two important product developments:
1. Bridge-to-Google Analytics - Publishers can now get podcast download and play data sent directly to their Google Analytics accounts - free, immediately, and with no contractual requirements.
2. Bridge-to-DART - For the first time, DoubleClick's DART ad serving platform has been extended to traffic in-stream video ads into portable content consumed on media players like iTunes, smartphones, and TV set-top devices.
Bridge-to-Google Analytics
Apple's iTunes desktop media player is one of the most popular ways for consumers to discover, download and consume great content. Music, movies, and TV and radio shows from major media companies are increasingly available for free within the iTunes store. In fact, more than 140,000 such free shows are registered within Apple's iTunes store. These free shows are delivered as podcasts, downloaded directly from publisher-hosted servers to the consumer. Consumers can watch this content on their PCs, iPods, iPhones, or other portable devices.
Until now, there has been one major issue with iTunes for publishers: a lack of metrics providing insight into how their content is being used. VoloMedia's Bridge-to-Google Analytics solves this with a plug-in to iTunes that helps consumers to share and discover great video content while allowing publishers to gather anonymous usage statistics regarding the consumption of their content and to analyze them using Google Analytics: a free and robust industry-standard platform. With a simple modification of the associated RSS feed, a publisher can start having aggregated download and play data sent automatically to its Google Analytics account.
More info
Bridge-to-DART
In another first, DoubleClick's industry-leading dynamic advertising insertion, targeting, measurement, reporting, and campaign management has been extended to RSS-based portable video and audio, thus enabling the seamless trafficking of video ad campaigns - on a device-specific basis - into portable content consumed on media players, smartphones, and TV set-top devices. VoloMedia's Bridge-to-DART for Publishers helps media companies maximize the efficiency of their ad operations and increase monetization of existing content libraries by reaching portable media users. The VoloMedia's Bridge to DART for Advertisers enables advertisers to reach high-value consumers and track advertisements displayed within portable media: online or offline.
More info
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VoloMedia Plug-in for iTunes Now Available for Mac
June 2, 2009 12:18 PM
When we announced the new Plug-in back in October, the majority of feedback we got from podcast enthusiasts was something along the lines of, "What about my Mac?!"
And we heard you. In fact, we were already hard at work creating a version of our lightweight application that would bring social functionality and other interactivity to iTunes on your Mac. Well, as VoloMedia's resident Apple fanboy, I'm very excited to
announce that the VoloMedia Plug-in for iTunes is finally available for
Mac!
The Apple version offers the same in-player functionality as the Windows version - email a podcast to a friend, post to a social network or bookmarking site, and access more content - and introduces support for audio podcasts.
Viewers of web video have come to expect such capabilities in-browser and we are proud to offer the only application that brings such functionality to iTunes. We've seen tremendous adoption of the Windows version and look forward to a similarly enthusiastic reception amongst Mac users.
Click here to download the plug-in for either Mac or Windows.
-Reed
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'Shows on the Go' with Jeff Karnes and Susan Bratton
May 20, 2009 7:48 PMOur VP of Products and Marketing, Jeff Karnes, has been a busy guy. In addition to his appearance earlier this month at the NY Video 2.0 Meetup, Jeff was also invited to speak at the eMetrics Marketing Optimization Summit.
Jeff spoke with Personal Life Media's Susan Bratton about the ins-and-outs of podcast advertising and metrics. Although you missed out on the free beer if you weren't able to make it to the conference, you don't have to miss out on the wisdom shared, as we have it all right here on the blog and, of course, as a podcast.
-Reed
