Welcome to the VoloMedia Blog
Enabling Monetization, Measurement & Audience Engagement
within Downloadable Video and Audio
Busy Summer at VoloMedia
August 5, 2008 2:09 PMHi Everyone,
It's August and we know a lot of folks are taking time out, but we are busy, busy, busy! In fact, we will be at two different events taking place on opposite coasts this month. This week, our founder, Murgesh Navar, will be speaking on a panel at Digital Hollywood's Building Blocks conference at the San Jose Marriott. His session is on Wednesday, August 6th, at 9AM and is titled "The Broadband and Social Media Platform The Web: The All-Media, All-Consuming Phenomenon." Later this month, we will be at the Akamai Global Customer Conference in Boston from August 18th to 20th . If you're around, please come and check us out.
Also, a big thanks to NewTeeVee for having us at their Pier Screenings and to those who stopped by to enjoy popcorn, beer, and videos with us! We had a great time and are looking forward to NewTeeVee Live in November.
Jen and Reed
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Take Flight #2
July 24, 2008 2:17 PMJim Cox and Michael Fry, the two cartoonists behind the Over the Hedge
comic strip and subsequent Dreamworks feature, are on a mission: bring
print cartoons into the digital age. It was from this idea that
RingTales was born.
In February of 2007, RingTales was awarded
the exclusive license to the New Yorker magazine's library of
cartoons. The guys transformed the iconic one-frame cartoons into
20-second animated video clips, while managing to maintain their
original vibe.
The New Yorker Animated Cartoons were a hit, making the charts on iTunes and getting featured on newyorker.com.
More recently, RingTales really hit the jackpot with the release of an animated version of Scott Adams' comic strip, Dilbert [iT]. Fans of the office park denizen and his dog, Dogbert, flocked to the web for their daily helping of Dilbert humor and philosophy.
This enthusiasm recently secured RingTales a highly coveted title: the top podcast in iTunes.
And if that's not enough proof of RingTales' iTunes animation dominance, check out the results of a search for "cartoons."
The VoloMedia crew is delighted to have RingTales as part of our network. We're big fans and we look forward to seeing what they come out with next!Reed
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Welcome, Ellen!
July 14, 2008 6:00 AMHi everyone! We'd like to introduce you to the newest member of the VoloMedia team: Ellen Farber. Ellen is our new Director of Ad Sales for the East Coast and she will be based in NYC. She comes to us with an impressive background in advertising sales in digital, print, and cross-media network sales. Most recently, she was the National Director of PlanetOut Inc., which attracts over 5 million unique monthly visitors. While at PlanetOut, Ellen brought in and grew the automotive, consumer packaged goods and retail categories into the second and third highest ad sales verticals for the company. In fact, she has created campaigns for some great brands, including Cadillac, Jeep, Saturn, Tylenol PM, Sears,and Chrysler.
Ellen has also held executive sales positions with Disney Adventure Magazine, Prevention Magazine and USA Weekend Magazine where she was awarded "New York Sales Person of the Year" two times and was nominated for the "Gannett Sales Person of the Year."
We are so excited that she is now part of the team. We know that her go-get-them attitude and customer oriented focus will help us grow our ad network and help our publishers monetize their downloadable digital audio and video assets. Welcome, Ellen!
Jen
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The New TV Ecosystem - Murgesh's post on Video Insider
July 1, 2008 9:10 AMHappy July 1st, everyone! We are very excited here at VoloMedia as our very own founder, Murgesh Navar, had a thought piece published in MediaPost's Video Insider. In this post, Murgesh talks about the New TV Ecosystem that is being created by "screen migrating" consumers who wants to be able to have content deliver to them on every screen from TV to computers to portable devices and the need for publishers to meet this demand by making their content downloadable.
The entire post can be found here: http://blogs.mediapost.com/video_insider/?p=187. Please feel free to check it out and leave any comments you may have. Enjoy!
Jenny
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Take Flight #1
June 19, 2008 10:35 AMWith the VoloMedia network of publishers and advertisers growing larger and more interesting every day, we've decided to put this blog to good use and provide regular updates covering what's going on within the VoloMedia community as well as the downloadable media industry.
This week: The lighter side of politics.
There's no escaping the presidential election. Everywhere we turn, there's some pundit dissecting the latest gaffe, scandal, or opinion poll. Even political junkies must be getting tired of the constant over-serious chatter. How about some comic relief?
PUBLIC RADIO INTERNATIONAL
PRI's [in iTunes] Bite the Ballot [iT] podcast is a series of election-related excerpts from their late daily program, Fair Game [iT].
Listen to Rhodes Scholar-cum-comedienne Faith Salie dole out bite-sized
commentary on the absurdity of the system and the media coverage it
receives.
SLATE
The Democratic primary is finally over. Whether you're thrilled, disappointed, or indifferent to the outcome, it's nice that the madness has home to and end. If you care to relive to insanity, Slate Magazine's [iT] Slate V Videocast [iT] has you covered. In a piece entitled, "The Democratic Race in Eight Minutes," they take you through the long and complicated history of the democratic primary in--you guessed it--eight minutes. And they do it all in the style of LOST. Also check out Slate's Political Gabfest podcast [iT].
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