February 2008 Archives

Welcome Buzz!

February 27, 2008 9:15 AM

Buzz Dean has joined VoloMedia team as VP of Engineering. Most recently at Akimbo, Buzz brings more than 20 years of product engineering and operational excellence. His full bio can be viewed on our About page.

This recommendation offered by one of his peers sums up why we are so excited to have Buzz join our team:

“Buzz is an oustanding manager capable in a role as a leader, doer and influencer. His technical and analytic skills are top notch; his intuition a major asset. He's a tireless worker who acheives what he sets out to do. You can count on Buzz no matter what, and all that he's involved with is better for it. There's no one I'd rather have next to me in a foxhole or enjoying a sail on the Bay.”

Jeff

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New Podcast Research Report

February 4, 2008 9:41 AM

Late last week, eMarketer published a great report on Podcast Advertising. Check out the latest article for highlights if you don't want to purchase. VoloMedia and Murgesh were included with Murgesh being quoted:

“Podcasting started out being a long-tail behavior. What you’re beginning to see is that this medium is now being embraced by brand name publishers. It’s something marketers are extremely comfortable with.” - Murgesh Navar, founder and chief strategy officer of VoloMedia, as quoted by ClickZ, Aug. 24, 2007.

Here are a few highlights pulled from the article:

eMarketer estimates that the total US podcast audience reached 18.5 million in 2007
That audience will increase by 251% to 65 million in 2012. And of those listeners, 25 million will be “active” users who tune in at least once a week.
Driven by this audience growth, US spending on podcast-related advertising (including sponsorships) will rise to $435 million in 2012, up from $165 million in 2007.

Jeff

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