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Take Flight #5


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On the job since September 8, Rachel Maddow is America's newest cable news anchor and has already established herself as a force to be reckoned with.  A former radio personality and political analyst for CNN and MSNBC, Maddow was given her own prime-time program on MSNBC after the network saw surges in viewership of their top program, Countdown, during the nights on which she substituted for regular host Keith Olbermann.

Her fresh style and emphasis on interactivity, using tools like Twitter, helped her quickly gain traction with the key 25-54 demographic.

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(Nielsen Media Research via TVNewser)



But Maddow's dominance on the cable news scene has extended beyond traditional TV.  For much of October, The Rachel Maddow Show has been the top podcast in the iTunes podcast directory.

maddow_top_itunes.png 

Congratulations to Rachel and her crew and the team at MSNBC.com! This is a real achievement (especially for such a new program) and we are delighted to have you as a content partner.

Click here to download the latest episode of The Rachel Maddow Show as a free podcast.

-Reed



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