VoloMedia is very pleased to announce two important product developments:
1. Bridge-to-Google Analytics - Publishers can now get podcast download and play data sent directly to their Google Analytics accounts - free, immediately, and with no contractual requirements.
2. Bridge-to-DART - For the first time, DoubleClick's DART ad serving platform has been extended to traffic in-stream video ads into portable content consumed on media players like iTunes, smartphones, and TV set-top devices.
Bridge-to-Google Analytics
Apple's iTunes desktop media player is one of the most popular ways for consumers to discover, download and consume great content. Music, movies, and TV and radio shows from major media companies are increasingly available for free within the iTunes store. In fact, more than 140,000 such free shows are registered within Apple's iTunes store. These free shows are delivered as podcasts, downloaded directly from publisher-hosted servers to the consumer. Consumers can watch this content on their PCs, iPods, iPhones, or other portable devices.
Until now, there has been one major issue with iTunes for publishers: a lack of metrics providing insight into how their content is being used. VoloMedia's Bridge-to-Google Analytics solves this with a plug-in to iTunes that helps consumers to share and discover great video content while allowing publishers to gather anonymous usage statistics regarding the consumption of their content and to analyze them using Google Analytics: a free and robust industry-standard platform. With a simple modification of the associated RSS feed, a publisher can start having aggregated download and play data sent automatically to its Google Analytics account.
More info
Bridge-to-DART
In another first, DoubleClick's industry-leading dynamic advertising insertion, targeting, measurement, reporting, and campaign management has been extended to RSS-based portable video and audio, thus enabling the seamless trafficking of video ad campaigns - on a device-specific basis - into portable content consumed on media players, smartphones, and TV set-top devices. VoloMedia's Bridge-to-DART for Publishers helps media companies maximize the efficiency of their ad operations and increase monetization of existing content libraries by reaching portable media users. The VoloMedia's Bridge to DART for Advertisers enables advertisers to reach high-value consumers and track advertisements displayed within portable media: online or offline.
More info
1. Bridge-to-Google Analytics - Publishers can now get podcast download and play data sent directly to their Google Analytics accounts - free, immediately, and with no contractual requirements.
2. Bridge-to-DART - For the first time, DoubleClick's DART ad serving platform has been extended to traffic in-stream video ads into portable content consumed on media players like iTunes, smartphones, and TV set-top devices.
Bridge-to-Google Analytics
Apple's iTunes desktop media player is one of the most popular ways for consumers to discover, download and consume great content. Music, movies, and TV and radio shows from major media companies are increasingly available for free within the iTunes store. In fact, more than 140,000 such free shows are registered within Apple's iTunes store. These free shows are delivered as podcasts, downloaded directly from publisher-hosted servers to the consumer. Consumers can watch this content on their PCs, iPods, iPhones, or other portable devices.
Until now, there has been one major issue with iTunes for publishers: a lack of metrics providing insight into how their content is being used. VoloMedia's Bridge-to-Google Analytics solves this with a plug-in to iTunes that helps consumers to share and discover great video content while allowing publishers to gather anonymous usage statistics regarding the consumption of their content and to analyze them using Google Analytics: a free and robust industry-standard platform. With a simple modification of the associated RSS feed, a publisher can start having aggregated download and play data sent automatically to its Google Analytics account.
More info
Bridge-to-DART
In another first, DoubleClick's industry-leading dynamic advertising insertion, targeting, measurement, reporting, and campaign management has been extended to RSS-based portable video and audio, thus enabling the seamless trafficking of video ad campaigns - on a device-specific basis - into portable content consumed on media players, smartphones, and TV set-top devices. VoloMedia's Bridge-to-DART for Publishers helps media companies maximize the efficiency of their ad operations and increase monetization of existing content libraries by reaching portable media users. The VoloMedia's Bridge to DART for Advertisers enables advertisers to reach high-value consumers and track advertisements displayed within portable media: online or offline.
More info
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