VoloMedia Podcast 'PERSPECTIVES'
INSIGHTS INTO THE BUSINESS OF PODCASTING
As the digital era accelerates, VoloMedia podcast addresses what is happening with user adoption, how content producers are adapting to the evolving media landscape, and how marketers can measure advertising effectiveness.
We will also highlight success stories we see from partners and others within our network that may give you ideas on developing strategies to further distribution of content, monetization and best practices.
Highlights
- Learn How To Make Money In The Media Transition As Television Moves To The Internet
- Workshop at NewTeeVee Live: Pennies Today, Dollars Tomorrow
- Today's consumers want access to content on TVs, PCs, mobile phones and social networking pages. How do we track and target this mobile consumption across platforms?
- Media convergence and future opportunities in portable media.
- Unaided brand awareness in television is 10%, online 21% and in downloadable media - it is 68%. As the proliferation of devices continues exponentially and podcast audience growth accelerates, how do advertisers respond and take advantage of this explosive trend?
- Interviews with new media pioneers and the VoloMedia team
- John Furrier interviews VoloMedia's Brian Steel and Murgesh Navar - check out the interview sessions
Recent Guests
- David Smith, Founder and CEO, Mediasmith (bio)
- George Ruiz, Head of New Media and SVP Business Affairs, International Creative Management (bio)
- John Furrier, Founder and CEO, Broadband Developments (bio)
- Susan Bratton, CEO and Co-Founder, Personal Life Media; Vice Chairman, Association for Downloadable Media (bio)
- Brian Steel, CEO & President, VoloMedia (bio)
- Murgesh Navar, Founder, VoloMedia (bio)
Resources
VoloMedia Overview (PDF)VoloMedia iTunes Plug-in (PDF)
VoloMedia iTunes Plug-in (Demo)
Podcast & Ad Gallery
Insights Into The Business of Podcasting
" Ad-supported downloadable media is an important area of growth for msnbc.com. The download advertising solution from VoloMedia is an invaluable component of our monetization strategy."
Andrew Locke
Director of Product Strategy
