INTEGRATED AD TRAFFICKING - FROM iTUNES TO PORTABLE AND MOBILE DEVICES
VoloMedia's integration with DoubleClick's DFP brings ad operations teams the power and convenience of standard ad management systems - dynamic advertising insertion, targeting, measurement, reporting, and campaign management - to RSS-based portable video and audio, thus enabling the seamless trafficking of video ad campaigns into portable content consumed in iTunes, smartphones, and TV set-top devices.
Key features & benefits
- Streamlined trafficking
- Enables media companies to maximize the efficiency of their ad operations and increase monetization of existing content libraries by reaching portable media users.
- Advanced targeting
- Target by content, date range, geography, demographics, keywords, device type.
- For the first time, DoubleClick's DART ad serving platform has been extended to traffic in-stream video ads into portable content consumed on media players like iTunes, smartphones, and TV set-top devices.
- Dynamic ad insertion
- Deliver on-demand media with automatic ad-to-content profile matching preserving the original quality of the content.
- Supported ad formats
- Video and audio ads: pre-roll, mid-roll , post-roll in-stream (target platforms - iTunes, iPhone, Android, BlackBerry, Nokia).
- Banners in mobile phones: Clickable app banners and video overlays.
- Inventory management
- Frequency cap, and tap into 3rd party ad networks in DFP.
- Comprehensive metrics and interactive reporting
Resources
DoubleClick DFP Integration (PDF)
